Business Word/Phrase of the Day

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WORD-OF-MOUTH  

08 May 2019

Noun

  • when information spreads through conversation.
Example Sentence: The shop's success is entirely down to word-of-mouth.
 

WELL-ESTABLISHED wɛlɪˈstæblɪʃt

07 May 2019

Adjective

  • having existed for a long time & having many clients.
Example Sentence: They are a well-established firm of lawyers.
 

VOUCHER vaʊtʃər

06 May 2019

Noun

  • a paper which can be exchanged for something up to a certain value.
Example Sentence: My aunty always gives me book vouchers at Christmas.
 

VOLATILE vɒlətl

05 May 2019

Adjective

  • unstable; changing quickly, especially of markets.
Example Sentence: Oil markets are volatile because of the war.
 

UNIQUE SELLING POINT  

04 May 2019

Noun

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

UNDERVALUED ʌndərˈvælyu

03 May 2019

Verb

  • not appreciated/priced as much as something should be.
Example Sentence: She feels that her work is undervalued by her new boss.
 

UNDERPERFORM ʌndərpərˈfɔrm

02 May 2019

Verb

  • not doing as well as it should.
Example Sentence: The new mobile phone is underperforming on the Asian market.
 

TRANSPARENT trænsˈpɛərənt

01 May 2019

Adjective

  • clear and open for all to see.
Example Sentence: People want the government to have more transparent processes.
 

TERMINATE tɜrməˌneɪt

30 Apr 2019

Verb

  • to stop something before the end, especially a contract.
Example Sentence: They want to terminate the contract after doing 10 years of business.
 

TEASER CAMPAIGN tizər kæmˈpeɪn

29 Apr 2019

Phrase

  • an advertising campaign that attracts the attention of people.
Example Sentence: The teaser campaign was run 3 months before product was launched.
 

TARIFF tærɪf

28 Apr 2019

Noun

  • a tax on imports when they enter a country.
Example Sentence: They set high tariffs to protect their domestic car industry.
 

TALK SHOP tɔk ʃɒp

27 Apr 2019

Phrase

  • to talk about your job in a boring way.
Example Sentence: I'm not going to the office party. Everyone will just talk shop!
 

TACTIC tæktɪk

26 Apr 2019

Noun

  • strategy; a plan of how to achieve something.
Example Sentence: The tactic worked and they managed to seal a deal.
 

SYNERGY sɪnərdʒi

25 Apr 2019

Noun

  • the increased result by combining two or more things.
Example Sentence: Working together we create a synergy that we couldn't do alone.
 

STAFF TURNOVER stæf tɜrnˌoʊvər

24 Apr 2019

Noun

  • the rate with which employees leave and join a company.
Example Sentence: Morale is very low and so staff turnover is quite high.
 
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