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Workplace English Podcasts

BEP 48: Sales - Pitching New Offers

19 Jan 2022


When you call a customer on the telephone to makes a sales pitch, you are essentially cold calling, and the customer is not likely to know what your call is about until you explain why you are calling. It is important to explain and ask for the customer’s permission to continue with your pitch, but also to present the information in such a way that the customer agrees to hear you out. In this podcast lesson, we will look at a few ways to present your sales pitch in a manner that will help you to keep the customer’s attention and get a positive response.

Remember that the key to a successful sales pitch is to be persuasive in a way that does not sound aggressive. To do this, you should ensure that your tone is pleasant and conversational, but also informative. Asking relevant questions and paying attention to what the customer says can help you while making your sales pitch.


You’re now going to listen to a dialogue between Michael, a customer service executive at an electronics store, and Sarah, a customer who has purchased a computer from the store. Michael is calling Sarah to pitch a new offer for an extended warranty on her purchase.


BEP 62: Handling Serious Disagreement

BEP 29: Cold Calling: Arranging Meetings

BEP 65: Discussing Someone's Performance

BEP 50: Business Meetings - Discussing Business Proposals

BEP 59: Giving a Verbal Report

BEP 40: Negotiating - Kicking Off and Outlining Your Position

BEP 69: Making Future Plans

BEP27: Business Small Talk - Discussing Attitude and Performance

BEP 54: Resolving Internal Conflicts

BEP30: Being Assertive and Standing your Ground

BEP 67: Saying 'No' in the Right Way

BEP 34: Making Persuasive Arguments

BEP42: Clarifying and Confirming Instructions

BEP 56: Interviewing in English

BEP 55: Giving Progress Updates

BEP 44: Business Small Talk - Talking About Where You Live

BEP 39: Entertaining: Practical English in a Bar and Restaurant

BEP 23: Questioning Techniques

BEP 71: Telephoning - Finalizing Agreements