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Sales and Marketing

BRAND AWARENESS brænd əˈwɛərnɛs

10 Feb 2025

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 

AFTER-SALES SERVICE  

08 Feb 2025

Noun

  • service that is provided after something has been sold.
Example Sentence: The company was praised for its excellent after-sales service.
 

UNIQUE SELLING POINT  

07 Feb 2025

Noun

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

TO QUADRUPLE kwɒˈdrupəl

19 Jan 2025

Verb

  • to become four times bigger.
Example Sentence: Sales of this particular product have quadrupled in the past 2 months owing to the especially successful marketing campaign.
 

WORD-OF-MOUTH ADVERTISEMENT  

15 Jan 2025

Phrase

  • a type of advertisement when a product or service is popularized because people tell each other about it and not because they read about it or watch adverts on TV.
Example Sentence: Experts say that word-of-mouth advertising is much more influential than any other form of publicity because it is more genuine.
 

BANDWAGON bændˌwægən

14 Jan 2025

Noun

  • an activity or popular view that a lot of people join or share, usually because it is fashionable; a current trend .
Example Sentence: Among others a lot of brand-name sports companies have jumped on the Japanese tsunami bandwagon and campaign with it.
 

PRODUCT PLACEMENT prɒdəkt pleɪsmənt

09 Jan 2025

Noun

  • a form of advertisement where a particular (branded) product can be seen e.g. in the background of a television programme or in a film as part of the set i.e. not in an advertising context.
Example Sentence: Our national television finally accepted paid product placement saying that this is a global marketing trend, after all, common in other countries.
 

A BALLPARK FIGURE bɔlˌpɑrk fɪgər

03 Jan 2025

Noun

  • an approximate number, a guesstimate.
Example Sentence: There were about 5 million people there, but it's just a ballpark figure.
 

TO REFUND rɪˈfʌnd

25 Dec 2024

Verb

  • to give a customer their money back because they are not satisfied with the product or service they have received.
Example Sentence: The shop was not willing to refund my money in full so I decided to report them to the competent authority.
 

TO SUBCONTRACT sʌbkənˈtrækt

20 Dec 2024

Verb

  • to pay a (third party) company or a person to carry out work that you have been given a contract to do earlier.
Example Sentence: Though we subcontracted manufacturing ages ago, we think carrying out the tasks related to design ourselves is crucial if we want to maintain the quality our customers are used to.
 

BRAINSTORM breɪnˌstɔrm

13 Nov 2024

Verb

  • to think together as a team, often in order to come up with a solution to a particular problem.
Example Sentence: Although we have been brainstorming for weeks, we haven't been able to find a good way of getting ahead of our competitors so far – we might need to invite an expert to help.
 

TO SATURATE (a market) sætʃəˌreɪt

09 Nov 2024

Verb

  • to fill a market with a certain product to such an extent that no new customer can be found.
Example Sentence: I'm afraid we've saturated the market of event organizers. Next year we'll have to diversify in order to retain the potential for growth.
 

TO SKYROCKET skaɪˌrɒkɪt

08 Nov 2024

Verb

  • if share prices, market prices, wages etc SKYROCKET, they rise really quickly and to a high level.
Example Sentence: We only managed to survive last year because share prices in this sector unexpectedly skyrocketed and it saved us from going bust.
 

FRANCHISEE fræntʃaɪˈzi

03 Nov 2024

Noun

  • a company or a person to whom franchise rights (of a product, service etc) are granted.
Example Sentence: The franchisor always provides the franchisee with a franchise operation manual to make sure that everything is explained properly.
 

BARGAINING CHIP bɑrgənɪŋ tʃɪp

02 Nov 2024

Noun

  • something that can be traded in a negotiation to gain advantage for yourself.
Example Sentence: The minister has a bargaining chip – she will only agree to the bailout if the opposition supports her competitiveness pack.
 
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