Sales and Marketing

EXCLUSIVE ɪkˈsklusɪv

24 Aug 2019

Adjective

  • not shared with others; only for a certain group.
Example Sentence: They have the exclusive right to sell the product in Japan.
 

DIRECT MAIL dɪˈrɛkt meɪl

22 Aug 2019

Noun

  • a form of advertising when promotional letters are sent to potential customers.
Example Sentence: They started to promote their service by using direct mail.
 

CUSTOMER LOYALTY kʌstəmər lɔɪəlti

20 Aug 2019

Noun

  • the likelihood customers will stay with a company and resist competitive offers.
Example Sentence: The supermarket is hoping to boost customer loyalty with the new reward scheme.
 

COMMERCIAL kəˈmɜrʃəl

14 Aug 2019

Noun

  • an advertisement on the television.
Example Sentence: He went to make a coffee during the commercial break.
 

CHAIN tʃeɪn

13 Aug 2019

Noun

  • many shops that are run under the same name, brand & owner.
Example Sentence: The supermarket chain is opening a new store in the town.
 

CAMPAIGN kæmˈpeɪn

10 Aug 2019

Noun

  • a group of activities that want to achieve a particular aim.
Example Sentence: They've launched a new advertising campaign on the TV.
 

BROCHURE broʊˈʃʊər

08 Aug 2019

Noun

  • a magazine that advertises a company's products or services.
Example Sentence: I saw some holiday brochures on the table. Are you going away?
 

BREAK OFF breɪk ɔf

07 Aug 2019

Phrasal Verb

  • stop negotiations
Example Sentence: They broke off the negotiations after 10 hours.
 

BRAND LOYALTY brænd lɔɪəlti

06 Aug 2019

Noun

  • a group's willingness to continue buying the same product.
Example Sentence: Their sales did not fall due to their customer's brand loyalty.
 

UNDERCUT ʌndərˈkʌt

03 Aug 2019

Verb

  • to charge less than a competitor.
Example Sentence: They have reduced their price to undercut their rivals.
 

SALES FORECAST seɪlz fɔrˌkæst

26 Jul 2019

Noun

  • a prediction of how you expect sales to change in the future.
Example Sentence: The company lowered it sales forecast for the third quarter.
 

SALES FORCE /seɪlz fôrs/

25 Jul 2019

phrase

  • all the employees of a company whose job is persuading customers to buy their company's products or services
Example Sentences:The company has a worldwide sales force of around 3,000 people.
The company’s sales force has just been cut by 20% due to falling demand for the company’s products.
 

HARD-SELL hɑrd sɛl

11 Jul 2019

Adjective

  • (of selling or advertising) aggressive and forceful.
Example Sentence: He tried to defend the hard-sell tactics used to entice customers.
 

DIVISION dɪˈvɪʒən

08 Jul 2019

Noun

  • a part of an organisation.
Example Sentence: She heads the company's worldwide sales division.
 

WHOLESALE hoʊlˌseɪl

15 Jun 2019

Noun

  • sold cheaply in large amounts, especially to shops, who resell the goods.
Example Sentence: They claim to sell their products at wholesale prices.
 
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