Sales and Marketing

ENDORSEMENT ɛnˈdɔrsmənt

22 Mar 2019

Noun

  • a form of advertising that involves a famous person to promote a product.
Example Sentence: The athlete's endorsement helped boost sales of the product.
 

DUMPING dʌmpɪn

21 Mar 2019

Verb

  • when goods are sold abroad for a much cheaper price.
Example Sentence: Dumping enables companies to offload unwanted stock.
 

DECLINING MARKET  

16 Mar 2019

Phrase

  • a market that is becoming worse.
Example Sentence: The declining market in caravans is due to the growth of cheap airlines.
 

CLASSIC BRAND klæsɪk brænd

07 Mar 2019

Noun

  • a brand that many people have known for a long time.
Example Sentence: Coca Cola is the best known classic brand.
 

DRAW UP drɔ ʌp

06 Jan 2019

Phrasal Verb

  • make first version.
Example Sentence: My lawyer is drawing up a draft of the contract.
 

BACK OUT bæk aʊt

25 Dec 2018

Phrasal Verb

  • leave the negotiation.
Example Sentence: They backed out of the deal at the last minute.
 

UNDERCUT ʌndərˈkʌt

23 Dec 2018

Verb

  • to charge less than a competitor.
Example Sentence: They have reduced their price to undercut their rivals.
 

HOSTILE TAKEOVER BID  

21 Dec 2018

Phrase

  • an aggressive attempt by a company to buy control of another company.
Example Sentence: Their French rival has launched a hostile takeover bid.
 

HARD-SELL hɑrd sɛl

20 Dec 2018

Noun

  • (of selling or advertising) aggressive and forceful .
Example Sentence: He tried to defend the hard-sell tactics used to entice customers.
 

COLLABORATE kəˈlæbəˌreɪt

19 Dec 2018

Verb

  • to work with somebody on a project or task.
Example Sentence: The two companies will collaborate to develop, produce and sell computers.
 

VENDOR vɛndər

18 Dec 2018

Noun

  • someone who sells something.
Example Sentence: The street vendor offered a range of products made by local people.
 

STICKING POINT stɪkɪn pɔɪnt

12 Dec 2018

Noun

  • a point in a negotiation where progress cannot be made.
Example Sentence: A key sticking point in the negotiations was the issue of salaries.
 

SALES FORECAST seylz fɔrˌkæst

07 Dec 2018

Noun

  • a prediction of how you expect sales to change in the future.
Example Sentence: The company lowered it sales forecast for the third quarter.
 

SALES FORCE seɪlz fɔrs

06 Dec 2018

Noun

  • all the people who sell for a company.
Example Sentence: The company is hoping to expand its sales force.
 

LETTER OF CREDIT  

20 Nov 2018

Noun

  • a letter from a bank that guarantees a payment to a specified person.
Example Sentence: The seller requires a letter of credit to secure payment.
 
Menu