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Sales and Marketing

FLAT MARKET flæt mɑrkɪt

14 Jan 2024

Noun

  • a market that is characterised by little activity.
Example Sentence: The sale of sewing machines is a flat market with few surprises.
 

EXCLUSIVE ɪkˈsklusɪv

11 Jan 2024

Adjective

  • not shared with others; only for a certain group.
Example Sentence: They have the exclusive right to sell the product in Japan.
 

DIRECT MAIL dɪˈrɛkt meɪl

08 Jan 2024

Noun

  • a form of advertising when promotional letters are sent to potential customers.
Example Sentence: They started to promote their service by using direct mail.
 

CUSTOMER LOYALTY kʌstəmər lɔɪəlti

06 Jan 2024

Noun

  • the likelihood customers will stay with a company and resist competitive offers.
Example Sentence: The supermarket is hoping to boost customer loyalty with the new reward scheme.
 

COMMERCIAL kəˈmɜrʃəl

31 Dec 2023

Noun

  • an advertisement on the television.
Example Sentence: He went to make a coffee during the commercial break.
 

CHAIN tʃeɪn

30 Dec 2023

Noun

  • many shops that are run under the same name, brand & owner.
Example Sentence: The supermarket chain is opening a new store in the town.
 

CAMPAIGN kæmˈpeɪn

27 Dec 2023

Noun

  • a group of activities that want to achieve a particular aim.
Example Sentence: They've launched a new advertising campaign on the TV.
 

BROCHURE broʊˈʃʊər

25 Dec 2023

Noun

  • a magazine that advertises a company's products or services.
Example Sentence: I saw some holiday brochures on the table. Are you going away?
 

BREAK OFF breɪk ɔf

24 Dec 2023

Phrasal Verb

  • stop negotiations
Example Sentence: They broke off the negotiations after 10 hours.
 

BRAND LOYALTY brænd lɔɪəlti

23 Dec 2023

Noun

  • a group's willingness to continue buying the same product.
Example Sentence: Their sales did not fall due to their customer's brand loyalty.
 

UNDERCUT ʌndərˈkʌt

20 Dec 2023

Verb

  • to charge less than a competitor.
Example Sentence: They have reduced their price to undercut their rivals.
 

SALES FORECAST seɪlz fɔrˌkæst

12 Dec 2023

Noun

  • a prediction of how you expect sales to change in the future.
Example Sentence: The company lowered it sales forecast for the third quarter.
 

HARD-SELL hɑrd sɛl

27 Nov 2023

Adjective

  • (of selling or advertising) aggressive and forceful.
Example Sentence: He tried to defend the hard-sell tactics used to entice customers.
 

DIVISION dɪˈvɪʒən

24 Nov 2023

Noun

  • a part of an organisation.
Example Sentence: She heads the company's worldwide sales division.
 

WHOLESALE hoʊlˌseɪl

01 Nov 2023

Noun

  • sold cheaply in large amounts, especially to shops, who resell the goods.
Example Sentence: They claim to sell their products at wholesale prices.
 
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