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Sales and Marketing

CLASSIC BRAND klæsɪk brænd

15 Apr 2021

Noun

  • a brand that many people have known for a long time.
Example Sentence: Coca Cola is the best known classic brand.
 

DRAW UP drɔ ʌp

14 Feb 2021

Phrasal Verb

  • make first version.
Example Sentence: My lawyer is drawing up a draft of the contract.
 

BACK OUT bæk aʊt

03 Feb 2021

Phrasal Verb

  • leave the negotiation.
Example Sentence: They backed out of the deal at the last minute.
 

UNDERCUT ʌndərˈkʌt

01 Feb 2021

Verb

  • to charge less than a competitor.
Example Sentence: They have reduced their price to undercut their rivals.
 

HOSTILE TAKEOVER BID  

30 Jan 2021

Phrase

  • an aggressive attempt by a company to buy control of another company.
Example Sentence: Their French rival has launched a hostile takeover bid.
 

HARD-SELL hɑrd sɛl

29 Jan 2021

Noun

  • (of selling or advertising) aggressive and forceful .
Example Sentence: He tried to defend the hard-sell tactics used to entice customers.
 

COLLABORATE kəˈlæbəˌreɪt

28 Jan 2021

Verb

  • to work with somebody on a project or task.
Example Sentence: The two companies will collaborate to develop, produce and sell computers.
 

VENDOR vɛndər

25 Jan 2021

Noun

  • a person or agency that sells.
Example Sentence: Please call the vendor to confirm delivery one week in advance.
 

STICKING POINT stɪkɪn pɔɪnt

19 Jan 2021

Noun

  • a point in a negotiation where progress cannot be made.
Example Sentence: A key sticking point in the negotiations was the issue of salaries.
 

SALES FORECAST seylz fɔrˌkæst

14 Jan 2021

Noun

  • a prediction of how you expect sales to change in the future.
Example Sentence: The company lowered it sales forecast for the third quarter.
 

SALES FORCE seɪlz fɔrs

13 Jan 2021

Noun

  • all the people who sell for a company.
Example Sentence: The company is hoping to expand its sales force.
 

LETTER OF CREDIT  

28 Dec 2020

Noun

  • a letter from a bank that guarantees a payment to a specified person.
Example Sentence: The seller requires a letter of credit to secure payment.
 

INTELLECTUAL PROPERTY ɪntlˈɛktʃuəl prɒpərti

27 Dec 2020

Noun

  • something that somebody creates which has value, esp. music, art, text, etc.
Example Sentence: The designer claims that her intellectual property rights were infringed.
 

DIVISION dɪˈvɪʒən

21 Dec 2020

Noun

  • a part of an organisation.
Example Sentence: She heads the company's worldwide sales division.
 

DIVERSIFY dɪˈvɜrsəˌfaɪ

20 Dec 2020

Verb

  • to start providing more varied products or services.
Example Sentence: Farmers are being encouraged to diversify in order to survive.
 
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