Sales and Marketing

LEAD TIME /lēd tīm/

27 Sep 2020

phrase

  • the time from when an order is sent from a customer to a supplier until the ordered products arrive at the customer
Example Sentences:Our lead time is between 7 and 10 days depending on the customer’s location.
Is there anything you can do to shorten your lead time? We need the delivery within a week.
 

LAND AN ACCOUNT  

26 Sep 2020

Phrase

  • to acquire an account.
Example Sentence: The salesman landed a large account on his first day of work.
 

JACK UP THE PRICE OF (SOMETHING)  

25 Sep 2020

Phrase

  • to make a price higher.
Example Sentence: The steel company decided to jack up the price of steel at the beginning of the year.
 

A HARD SELL  

05 Sep 2020

Phrase

  • a way of selling something that is very aggressive.
Example Sentence: The car salesman gave us a hard sell so we went to another car dealer.
 

BOTTOM LINE bɒtəm laɪn

18 Aug 2020

Phrasal Verb

  • the total, the final figure on a balance sheet.
Example Sentence: After we examined the bottom line of the company we decided not to invest in it.
 

BOTTOM OUT bɒtəm aʊt

17 Aug 2020

Phrasal Vetb

  • to reach the lowest or worst point.
Example Sentence: The value of the stock has begun to bottom out and it should soon begin to rise again.
 

A GLUTTED MARKET glʌtɪd mɑrkɪt

01 Aug 2020

Noun

  • overfull; a market that is full of a certain product or service.
Example Sentence: They went bankrupt when the used tyre market of the country became glutted by cheap imported tyres.
 

CLINCH klɪntʃ

22 Jul 2020

Verb

  • to successfully close a difficult business deal.
Example Sentence: After 5 hours of negotiating, they finally clinched a deal.
 

BRAND AWARENESS brænd əˈwɛərnɛs

20 Jul 2020

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 

AFTER-SALES SERVICE  

18 Jul 2020

Noun

  • service that is provided after something has been sold.
Example Sentence: The company was praised for its excellent after-sales service.
 

UNIQUE SELLING POINT  

17 Jul 2020

Noun

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

TO QUADRUPLE kwɒˈdrupəl

28 Jun 2020

Verb

  • to become four times bigger.
Example Sentence: Sales of this particular product have quadrupled in the past 2 months owing to the especially successful marketing campaign.
 

WORD-OF-MOUTH ADVERTISEMENT  

24 Jun 2020

Phrase

  • a type of advertisement when a product or service is popularized because people tell each other about it and not because they read about it or watch adverts on TV.
Example Sentence: Experts say that word-of-mouth advertising is much more influential than any other form of publicity because it is more genuine.
 

BANDWAGON bændˌwægən

23 Jun 2020

Noun

  • an activity or popular view that a lot of people join or share, usually because it is fashionable; a current trend .
Example Sentence: Among others a lot of brand-name sports companies have jumped on the Japanese tsunami bandwagon and campaign with it.
 

PRODUCT PLACEMENT prɒdəkt pleɪsmənt

18 Jun 2020

Noun

  • a form of advertisement where a particular (branded) product can be seen e.g. in the background of a television programme or in a film as part of the set i.e. not in an advertising context.
Example Sentence: Our national television finally accepted paid product placement saying that this is a global marketing trend, after all, common in other countries.
 
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