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Sales and Marketing

ON THE BLOCK  

25 Oct 2020

Phrase

  • to be for sale, to go on sale.
Example Sentence: After we bought the company we began to put some of the equipment on the block.
 

KNOCK DOWN THE PRICE OF (SOMETHING)  

09 Oct 2020

Phrase

  • to lower the price of something.
Example Sentence: I bargained hard so that I could knock down the price of the stereo.
 

LINE OF PRODUCTS  

08 Oct 2020

Phrase

  • a group/category of products that are similar to each other.
Example Sentence: Our company will introduce a new line of products in the autumn.
 

MAKE A COLD CALL  

30 Sep 2020

Phrase

  • to visit or telephone a potential but unknown customer.
Example Sentence: When he first started to work at his company the salesman was asked to make a cold call.
 

LEAD TIME /lēd tīm/

27 Sep 2020

phrase

  • the time from when an order is sent from a customer to a supplier until the ordered products arrive at the customer
Example Sentences:Our lead time is between 7 and 10 days depending on the customer’s location.
Is there anything you can do to shorten your lead time? We need the delivery within a week.
 

LAND AN ACCOUNT  

26 Sep 2020

Phrase

  • to acquire an account.
Example Sentence: The salesman landed a large account on his first day of work.
 

JACK UP THE PRICE OF (SOMETHING)  

25 Sep 2020

Phrase

  • to make a price higher.
Example Sentence: The steel company decided to jack up the price of steel at the beginning of the year.
 

A HARD SELL  

05 Sep 2020

Phrase

  • a way of selling something that is very aggressive.
Example Sentence: The car salesman gave us a hard sell so we went to another car dealer.
 

BOTTOM LINE bɒtəm laɪn

18 Aug 2020

Phrasal Verb

  • the total, the final figure on a balance sheet.
Example Sentence: After we examined the bottom line of the company we decided not to invest in it.
 

BOTTOM OUT bɒtəm aʊt

17 Aug 2020

Phrasal Vetb

  • to reach the lowest or worst point.
Example Sentence: The value of the stock has begun to bottom out and it should soon begin to rise again.
 

A GLUTTED MARKET glʌtɪd mɑrkɪt

01 Aug 2020

Noun

  • overfull; a market that is full of a certain product or service.
Example Sentence: They went bankrupt when the used tyre market of the country became glutted by cheap imported tyres.
 

CLINCH klɪntʃ

22 Jul 2020

Verb

  • to successfully close a difficult business deal.
Example Sentence: After 5 hours of negotiating, they finally clinched a deal.
 

BRAND AWARENESS brænd əˈwɛərnɛs

20 Jul 2020

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 

AFTER-SALES SERVICE  

18 Jul 2020

Noun

  • service that is provided after something has been sold.
Example Sentence: The company was praised for its excellent after-sales service.
 

UNIQUE SELLING POINT  

17 Jul 2020

Noun

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 
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