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Sales and Marketing

WHOLESALE PRICE /ˈhoʊlˌseɪl prīs/

phrase

  • the price of goods charged to shops and businesses for buying large quantities of the goods
Example Sentences:The wholesale price of goods is always cheaper than the retail price.
If you buy this bed in a shop, you’ll pay around $600. However, the wholesale price is only $400.
 

DISCOUNT /dis′ko̵unt′/

noun

  • a reduction in price from the original sale price
Example Sentences:The company is offering a discount of 30% on their standard price for all goods purchased before the end of the month.
We offered them a further discount of 5% but they rejected it.
 

STANDING ORDER /stan′diŋ ôr′dər/

phrase

  • Purchase order covering repeated deliveries of goods or services in specified quantities, at specified prices, and according to a specified schedule.
Example Sentences:We have a standing order for 100 reams of A4 paper each month.
Since we’re ordering regularly from this supplier, I suggest we set up a standing order with them.
 

REGULAR CUSTOMER /reg′yə lər kus′tə mər/

phrase

  • a customer who often buys a product or service from the same company
Example Sentences:We generally give better sales terms to our regular customers.
As I’m a regular customer, can you offer me a bigger discount?
 

SALES FORCE /seɪlz fôrs/

phrase

  • all the employees of a company whose job is persuading customers to buy their company's products or services
Example Sentences:The company has a worldwide sales force of around 3,000 people.
The company’s sales force has just been cut by 20% due to falling demand for the company’s products.
 

SALES COMMISSION /seɪlz kəˈmɪʃ ən/

phrase

  • payment to a salesperson for their efforts in marketing and selling something, usually calculated as a percentage of the total sales
Example Sentences:All our sales staff earn a 2.5% commission on their sales.
He’s moving to a company that pays a much better sales commission.
 

CONFIRM AN ORDER / kən fʉrm′ ən ôr′dər/

phrase

  • say by phone or in writing that the order can be processed
Example Sentences:We can deliver the goods between two to five days after you confirm the order.
Once an order is confirmed, an invoice is issued and emailed to the client.
 

CONTRACT OF SALE / kän′trakt′ ʌv sāl/

phrase

  • Formal contract by which a seller agrees to sell and a buyer agrees to buy, under certain terms and conditions spelled out in writing in the document signed by both parties. An invoice, for example, is a contract of sale. Also called agreement of sale, contract for sale, sale agreement, or sale contract.
Example Sentences:An invoice is an example of a contract of sale.
Another term for contract of sale is agreement of sale.
 

FLAT MARKET flæt mɑrkɪt

Noun

  • a market that is characterised by little activity.
Example Sentence: The sale of sewing machines is a flat market with few surprises.
 

EXCLUSIVE ɪkˈsklusɪv

Adjective

  • not shared with others; only for a certain group.
Example Sentence: They have the exclusive right to sell the product in Japan.
 

DIRECT MAIL dɪˈrɛkt meɪl

Noun

  • a form of advertising when promotional letters are sent to potential customers.
Example Sentence: They started to promote their service by using direct mail.
 

CUSTOMER LOYALTY kʌstəmər lɔɪəlti

Noun

  • the likelihood customers will stay with a company and resist competitive offers.
Example Sentence: The supermarket is hoping to boost customer loyalty with the new reward scheme.
 

COMMERCIAL kəˈmɜrʃəl

Noun

  • an advertisement on the television.
Example Sentence: He went to make a coffee during the commercial break.
 

CHAIN tʃeɪn

Noun

  • many shops that are run under the same name, brand & owner.
Example Sentence: The supermarket chain is opening a new store in the town.
 

CAMPAIGN kæmˈpeɪn

Noun

  • a group of activities that want to achieve a particular aim.
Example Sentence: They've launched a new advertising campaign on the TV.
 
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