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Sales and Marketing

TO QUADRUPLE kwɒˈdrupəl

28 Jun 2020


  • to become four times bigger.
Example Sentence: Sales of this particular product have quadrupled in the past 2 months owing to the especially successful marketing campaign.


24 Jun 2020


  • a type of advertisement when a product or service is popularized because people tell each other about it and not because they read about it or watch adverts on TV.
Example Sentence: Experts say that word-of-mouth advertising is much more influential than any other form of publicity because it is more genuine.

BANDWAGON bændˌwægən

23 Jun 2020


  • an activity or popular view that a lot of people join or share, usually because it is fashionable; a current trend .
Example Sentence: Among others a lot of brand-name sports companies have jumped on the Japanese tsunami bandwagon and campaign with it.

PRODUCT PLACEMENT prɒdəkt pleɪsmənt

18 Jun 2020


  • a form of advertisement where a particular (branded) product can be seen e.g. in the background of a television programme or in a film as part of the set i.e. not in an advertising context.
Example Sentence: Our national television finally accepted paid product placement saying that this is a global marketing trend, after all, common in other countries.

A BALLPARK FIGURE bɔlˌpɑrk fɪgər

12 Jun 2020


  • an approximate number, a guesstimate.
Example Sentence: There were about 5 million people there, but it's just a ballpark figure.

TO REFUND rɪˈfʌnd

03 Jun 2020


  • to give a customer their money back because they are not satisfied with the product or service they have received.
Example Sentence: The shop was not willing to refund my money in full so I decided to report them to the competent authority.

TO SUBCONTRACT sʌbkənˈtrækt

29 May 2020


  • to pay a (third party) company or a person to carry out work that you have been given a contract to do earlier.
Example Sentence: Though we subcontracted manufacturing ages ago, we think carrying out the tasks related to design ourselves is crucial if we want to maintain the quality our customers are used to.

BRAINSTORM breɪnˌstɔrm

22 Apr 2020


  • to think together as a team, often in order to come up with a solution to a particular problem.
Example Sentence: Although we have been brainstorming for weeks, we haven't been able to find a good way of getting ahead of our competitors so far – we might need to invite an expert to help.

TO SATURATE (a market) sætʃəˌreɪt

17 Apr 2020


  • to fill a market with a certain product to such an extent that no new customer can be found.
Example Sentence: I'm afraid we've saturated the market of event organizers. Next year we'll have to diversify in order to retain the potential for growth.

TO SKYROCKET skaɪˌrɒkɪt

16 Apr 2020


  • if share prices, market prices, wages etc SKYROCKET, they rise really quickly and to a high level.
Example Sentence: We only managed to survive last year because share prices in this sector unexpectedly skyrocketed and it saved us from going bust.

FRANCHISEE fræntʃaɪˈzi

11 Apr 2020


  • a company or a person to whom franchise rights (of a product, service etc) are granted.
Example Sentence: The franchisor always provides the franchisee with a franchise operation manual to make sure that everything is explained properly.

BARGAINING CHIP bɑrgənɪŋ tʃɪp

10 Apr 2020


  • something that can be traded in a negotiation to gain advantage for yourself.
Example Sentence: The minister has a bargaining chip – she will only agree to the bailout if the opposition supports her competitiveness pack.

INVOICE ɪnvɔɪs

03 Apr 2020


  • a detailed bill for items or service.
Example Sentence: The invoice was received by the customer within two weeks.

VENDOR vɛndər

01 Apr 2020


  • someone who sells something.
Example Sentence: The street vendor offered a range of products made by local people.


13 Feb 2020


  • Is the idea that the price of goods and services depends on how much of something is being sold and how many people want to buy it.
Example Sentence: If we are going to remain competitive, we have no choice but to lower our prices. There are simply too many hotels in the city. It’s supply and demand!