Search Content

商業會話

VOUCHER vaʊtʃər

22 Sep 2023

Noun

  • a paper which can be exchanged for something up to a certain value.
Example Sentence: My aunty always gives me book vouchers at Christmas.
 

UNIQUE SELLING POINT  

20 Sep 2023

Phrase

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

TEASER CAMPAIGN tizər kæmˈpeɪn

15 Sep 2023

Phrase

  • an advertising campaign that attracts the attention of people.
Example Sentence: The teaser campaign was run 3 months before product was launched.
 

TACTIC tæktɪk

12 Sep 2023

Noun

  • strategy; a plan of how to achieve something.
Example Sentence: The tactic worked and they managed to seal a deal.
 

SPONSOR spɒnsər

09 Sep 2023

Verb

  • to pay money towards something in exchange for advertising space.
Example Sentence: They sponsored the Olympic Games in Sydney.
 

SOLE soʊl

08 Sep 2023

Adjective

  • alone; being the only one.
Example Sentence: They are the sole distributor of the luxury car.
 

SLOGAN sloʊgən

05 Sep 2023

Noun

  • A phrase which a company creates to accompany a product.
Example Sentence: Which product had the slogan, 'You can't beat the feeling?'.
 

PRICEY praɪsi

31 Aug 2023

Adjective

  • expensive (informal)
Example Sentence: We decided not to buy the sofa as it was a quite pricey.
 

POINT OF SALE  

30 Aug 2023

Noun

  • the exact place where a product is sold.
Example Sentence: The shop has put up new point of sale display boards around the till.
 

MARKETING MIX mɑrkɪtɪŋ mɪks

20 Aug 2023

Noun

  • the combination of marketing strategies a company uses.
Example Sentence: It's important to get the right marketing mix.
 

MARKET NICHE mɑrkɪt nɪtʃ

19 Aug 2023

Noun

  • a small but profitable segment of market.
Example Sentence: They found a market niche providing special chairs for elderly people.
 

LOYALTY lɔɪəlti

15 Aug 2023

Noun

  • a person/groups' willingness to stay with one particular product.
Example Sentence: Customer loyalty can be improved by using a card scheme.
 

IMAGE ɪmɪdʒ

14 Aug 2023

Noun

  • how something is seen and understood by others.
Example Sentence: The company gained a bad image following the scandal.
 

FRANCHISE SOMETHING fræntʃaɪz

10 Aug 2023

Verb

  • to give somebody the exclusive right to sell your product in an area.
Example Sentence: They franchised the technology to a firm in China.
 

FLOOD A MARKET  

09 Aug 2023

Phrase

  • to introduce a new product on the market in a very large quantity.
Example Sentence: They have flooded the market with merchandise for the film.
 
Menu