Business Word/Phrase of the Day

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TACTIC tæktɪk

26 Apr 2019

Noun

  • strategy; a plan of how to achieve something.
Example Sentence: The tactic worked and they managed to seal a deal.
 

SYNERGY sɪnərdʒi

25 Apr 2019

Noun

  • the increased result by combining two or more things.
Example Sentence: Working together we create a synergy that we couldn't do alone.
 

STAFF TURNOVER stæf tɜrnˌoʊvər

24 Apr 2019

Noun

  • the rate with which employees leave and join a company.
Example Sentence: Morale is very low and so staff turnover is quite high.
 

SPONSOR spɒnsər

23 Apr 2019

Verb

  • to pay money towards something in exchange for advertising space.
Example Sentence: They sponsored the Olympic Games in Sydney.
 

SOLE soʊl

22 Apr 2019

Adjective

  • alone; being the only one.
Example Sentence: They are the sole distributor of the luxury car.
 

SLUGGISH slʌgɪʃ

21 Apr 2019

Adjective

  • slow.
Example Sentence: Overall growth remains sluggish, held back by rising inflation.
 

SLOGAN sloʊgən

20 Apr 2019

Noun

  • A phrase which a company creates to accompany a product.
Example Sentence: Which product had the slogan, 'You can't beat the feeling?'.
 

ROYALTY rɔɪəlti

19 Apr 2019

Noun

  • money paid to somebody (esp. a writer/musician) when their work is used.
Example Sentence: He receives royalties every time the advert appears on TV.
 

REDUNDANT rɪˈdʌndənt

18 Apr 2019

Adjective

  • not working, especially of a worker or factory.
Example Sentence: 500 workers were made redundant because of rising costs.
 

RAPPORT ræˈpɔr

17 Apr 2019

Noun

  • mutual understanding and agreement; good relationship.
Example Sentence: It is important to develop a rapport with business partners.
 

QUOTA kwoʊtə

16 Apr 2019

Noun

  • a limit set on the amount of imports which can come into a country.
Example Sentence: The country has set quotas on steel imports.
 

PRICEY praɪsi

15 Apr 2019

Adjective

  • expensive (informal)
Example Sentence: We decided not to buy the sofa as it was a quite pricey.
 

POINT OF SALE  

14 Apr 2019

Noun

  • the exact place where a product is sold.
Example Sentence: The shop has put up new point of sale display boards around the till.
 

PERK pɜrk

13 Apr 2019

Noun

  • an added benefit of something, especially a job.
Example Sentence: The company car is just one of the perks of my new job.
 

ON THE FIRST RUNG  

12 Apr 2019

Phrase

  • at the lowest level of an organisation (the first step of a ladder)
Example Sentence: I started working here on the first rung 30 years ago.
 
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