Business Word/Phrase of the Day

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CAMPAIGN kæmˈpeɪn

10 Aug 2019

Noun

  • a group of activities that want to achieve a particular aim.
Example Sentence: They've launched a new advertising campaign on the TV.
 

BUDGET CONSTRAINT bʌdʒɪt kənˈstreɪnt

09 Aug 2019

Noun

  • things that limit the amount of money that can be spent.
Example Sentence: The department manager was restricted by strict budget constraints.
 

BROCHURE broʊˈʃʊər

08 Aug 2019

Noun

  • a magazine that advertises a company's products or services.
Example Sentence: I saw some holiday brochures on the table. Are you going away?
 

BREAK OFF breɪk ɔf

07 Aug 2019

Phrasal Verb

  • stop negotiations
Example Sentence: They broke off the negotiations after 10 hours.
 

BRAND LOYALTY brænd lɔɪəlti

06 Aug 2019

Noun

  • a group's willingness to continue buying the same product.
Example Sentence: Their sales did not fall due to their customer's brand loyalty.
 

APTITUDE TEST æptɪˌtud tɛst

05 Aug 2019

Noun

  • a test which measures a person's ability to do a certain job
Example Sentence: Candidates will be required to complete an aptitude test.
 

ADVENT ædvɛnt

04 Aug 2019

Noun

  • the arrival of something that has been waited for a long time.
Example Sentence: The advent of affordable electric vehicles will help the environment.
 

UNDERCUT ʌndərˈkʌt

03 Aug 2019

Verb

  • to charge less than a competitor.
Example Sentence: They have reduced their price to undercut their rivals.
 

TURNAROUND tɜrnəˌraʊnd

02 Aug 2019

Noun

  • an improvement following poor performance.
Example Sentence: The impressive sales figures are a dramatic turnaround for the company.
 

TRADEOFF treɪdˌɔf

01 Aug 2019

Noun

  • a situation in which you accept something bad in exchange for something good.
Example Sentence: They may be willing to accept the tradeoff of a higher price for time saved.
 

SUBORDINATE səˈbɔrdnɪt

31 Jul 2019

Noun

  • somebody who is in a lower position than somebody else in an organization.
Example Sentence: He was accused of abusing his subordinates.
 

STICKING POINT stɪkɪn pɔɪnt

30 Jul 2019

Noun

  • a point in a negotiation where progress cannot be made.
Example Sentence: A key sticking point in the negotiations was the issue of salaries.
 

STAGNATE stægneɪt

29 Jul 2019

Verb

  • to not grow or develop.
Example Sentence: Property sales in villages near the factory have stagnated.
 

SLOWDOWN sloʊˌdaʊn

28 Jul 2019

Noun

  • when something becomes less active and less is produced.
Example Sentence: They forecast a slowdown in UK economic growth.
 

SHORE UP ʃɔr ʌp

27 Jul 2019

Phrase

  • to make a system or organisation stronger and less likely to fail.
Example Sentence: The president has promised to shore up the economy.
 
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