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Business Word/Phrase of the Day

word-phrase-descEvery day we publish a business word or phrase together with audio pronunciation, phonetics, definition and example sentences. This is a great way to improve your workplace vocabulary as well as your pronunciation. To receive 'Business Word/Phrase of the Day' by email, just subscribe to our newsletter from the link above. 

CLARIFY klærəˌfaɪ

28 Sep 2023

Verb

  • to make something clear.
Example Sentence: Can we please clarify who will be responsible for the project?
 

BRAND AWARENESS brænd əˈwɛərnɪs

27 Sep 2023

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 

ALLOCATE æləˌkeɪt

26 Sep 2023

Verb

  • to specify where something (especially resources) will go.
Example Sentence: They have allocated $50 million for research and development.
 

AFTER-SALES SERVICE  

25 Sep 2023

Noun

  • service that is provided after something has been sold.
Example Sentence: The company was praised for its excellent after-sales service.
 

WORD-OF-MOUTH  

24 Sep 2023

Noun

  • when information spreads through conversation.
Example Sentence: The shop's success is entirely down to word-of-mouth.
 

WELL-ESTABLISHED wɛlɪˈstæblɪʃt

23 Sep 2023

Adjective

  • having existed for a long time & having many clients.
Example Sentence: They are a well-established firm of lawyers.
 

VOUCHER vaʊtʃər

22 Sep 2023

Noun

  • a paper which can be exchanged for something up to a certain value.
Example Sentence: My aunty always gives me book vouchers at Christmas.
 

VOLATILE vɒlətl

21 Sep 2023

Adjective

  • unstable; changing quickly, especially of markets.
Example Sentence: Oil markets are volatile because of the war.
 

UNIQUE SELLING POINT  

20 Sep 2023

Phrase

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

UNDERVALUED ʌndərˈvælyu

19 Sep 2023

Verb

  • not appreciated/priced as much as something should be.
Example Sentence: She feels that her work is undervalued by her new boss.
 

UNDERPERFORM ʌndərpərˈfɔrm

18 Sep 2023

Verb

  • not doing as well as it should.
Example Sentence: The new mobile phone is underperforming on the Asian market.
 

TRANSPARENT trænsˈpɛərənt

17 Sep 2023

Adjective

  • clear and open for all to see.
Example Sentence: People want the government to have more transparent processes.
 

TERMINATE tɜrməˌneɪt

16 Sep 2023

Verb

  • to stop something before the end, especially a contract.
Example Sentence: They want to terminate the contract after doing 10 years of business.
 

TEASER CAMPAIGN tizər kæmˈpeɪn

15 Sep 2023

Phrase

  • an advertising campaign that attracts the attention of people.
Example Sentence: The teaser campaign was run 3 months before product was launched.
 

TARIFF tærɪf

14 Sep 2023

Noun

  • a tax on imports when they enter a country.
Example Sentence: They set high tariffs to protect their domestic car industry.
 
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