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Business Word/Phrase of the Day

word-phrase-descEvery day we publish a business word or phrase together with audio pronunciation, phonetics, definition and example sentences. This is a great way to improve your workplace vocabulary as well as your pronunciation. To receive 'Business Word/Phrase of the Day' by email, just subscribe to our newsletter from the link above. 

BRAND LOYALTY brænd lɔɪəlti

Noun

  • a group's willingness to continue buying the same product.
Example Sentence: Their sales did not fall due to their customer's brand loyalty.
 

APTITUDE TEST æptɪˌtud tɛst

Noun

  • a test which measures a person's ability to do a certain job.
Example Sentence: Candidates will be required to complete an aptitude test.
 

ADVENT ædvɛnt

Noun

  • the arrival of something that has been waited for a long time.
Example Sentence: The advent of affordable electric vehicles will help the environment.
 

UNDERCUT ʌndərˈkʌt

Verb

  • to charge less than a competitor.
Example Sentence: They have reduced their price to undercut their rivals.
 

TURNAROUND tɜrnəˌraʊnd

Noun

  • an improvement following poor performance.
Example Sentence: The impressive sales figures are a dramatic turnaround for the company.
 

TRADEOFF treɪdˌɔf

Noun

  • a situation in which you accept something bad in exchange for something good.
Example Sentence: They may be willing to accept the tradeoff of a higher price for time saved.
 

SUBORDINATE səˈbɔrdnɪt

Noun

  • somebody who is in a lower position than somebody else in an organization.
Example Sentence: He was accused of abusing his subordinates.
 

STICKING POINT stɪkɪn pɔɪnt

Noun

  • a point in a negotiation where progress cannot be made.
Example Sentence: A key sticking point in the negotiations was the issue of salaries.
 

STAGNATE stægneɪt

Verb

  • to not grow or develop.
Example Sentence: Property sales in villages near the factory have stagnated.
 

SLOWDOWN sloʊˌdaʊn

Noun

  • when something becomes less active and less is produced.
Example Sentence: They forecast a slowdown in UK economic growth.
 

SHORE UP ʃɔr ʌp

Phrase

  • to make a system or organisation stronger and less likely to fail.
Example Sentence: The president has promised to shore up the economy.
 

SALES FORECAST seɪlz fɔrˌkæst

Noun

  • a prediction of how you expect sales to change in the future.
Example Sentence: The company lowered it sales forecast for the third quarter.
 

REVAMP riˈvæmp

Verb

  • to change something in order to make it better and more modern.
Example Sentence: The company plans to revamp all its outlets over the coming year.
 

RESTRUCTURE riˈstrʌktʃər

Verb

  • to make changes to the organisation of a company.
Example Sentence: The new owner plans to restructure the failing car maker.
 

RECEIVABLES rɪˈsivəbəls

Noun

  • money that a business expects to receive.
Example Sentence: The company generates roughly $400 million in receivables annually.
 
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