Search Content

Business Word/Phrase of the Day

word-phrase-descEvery day we publish a business word or phrase together with audio pronunciation, phonetics, definition and example sentences. This is a great way to improve your workplace vocabulary as well as your pronunciation. To receive 'Business Word/Phrase of the Day' by email, just subscribe to our newsletter from the link above. 

ECOTOURISM ɛkoʊˈtʊərɪzəm

Noun

  • environmentally friendly tourism, usually to a place of nature.
Example Sentence: We have a new ecotourism centre in our village where you can find out about our natural farming techniques.

 

 

BRAND LOYALTY brænd lɔɪəlti

Noun

  • a group's willingness to continue buying the same product.
Example Sentence: Their sales did not fall due to their customer's brand loyalty.
 

DIVERSIFY dɪˈvɜrsəˌfaɪ

Verb

  • to start providing more varied products or services.
Example Sentence: Farmers are being encouraged to diversify in order to survive.
 

POLICY pɒləsi

Noun

  • a plan of what to do in certain situations; a set of ideas.
Example Sentence: The company has a clear policy on dealing with bullying.
 

WELL-ESTABLISHED wɛlɪˈstæblɪʃt

Adjective

  • having existed for a long time & having many clients.
Example Sentence: They are a well-established firm of lawyers.
 

EXPLOIT ɛksplɔɪt

Noun

  • use to your benefit.
Example Sentence: The country's resources are not being fully exploited.
 

CLASSIC BRAND klæsɪk brænd

Noun

  • a brand that many people have known for a long time.
Example Sentence: Coca Cola is the best known classic brand.
 

TURN AWAY tɜrn əˈweɪ

Phrasal Verb

  • refuse entry.
Example Sentence: The camp was already full and many of the refugees had been turned away.
 

COME UP kʌm ʌp

Phrasal Verb

  • mentioned.
Example Sentence: The issue came up during the meeting.
 

SALES FORECAST seylz fɔrˌkæst

Noun

  • a prediction of how you expect sales to change in the future.
Example Sentence: The company lowered it sales forecast for the third quarter.
 

CASHFLOW kæʃ floʊ

Noun

  • the amount of money moving through a company.
Example Sentence: Accountants can advise on systems for managing cashflow.
 

ADWARE /ˈædˌwɛə/

noun

  • Adware, or advertising-supported software, is any software package which automatically plays, displays, or downloads advertisements to a computer. These advertisements can be in the form of a pop-up.
Example Sentences:Adware can clog up your computer and make it run more slowly.
Adware and spyware is a multi-billion dollar business.
 

TO MAKE SOMEONE REDUNDANT  

phrase

  • To make a person leave their job because they are no longer necessary to the efficient working of the company
Example Sentences:To keep the company alive, half the workforce is being made redundant.
As the company is no longer profitable, quite a few staff will have to be made redundant.
 
Menu