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Business Word/Phrase of the Day

word-phrase-descEvery day we publish a business word or phrase together with audio pronunciation, phonetics, definition and example sentences. This is a great way to improve your workplace vocabulary as well as your pronunciation. To receive 'Business Word/Phrase of the Day' by email, just subscribe to our newsletter from the link above. 

BLUE CHIP blu tʃɪp

Noun

  • a company/investment that is usually profitable; whose shares that can be traded profitably and reliably in the stock market.
Example Sentence: US blue chip stocks fell today as the housing sector remains deeply depressed.
 

LIABLE laɪəbəl

Adjective

  • likely to happen.
Example Sentence: Interest rates are liable to rise if market conditions don't change.
 

APTITUDE TEST æptɪˌtud tɛst

Noun

  • a test which measures a person's ability to do a certain job
Example Sentence: Candidates will be required to complete an aptitude test.
 

AXE æksɪz

Verb

  • to suddenly reduce or stop providing something.
Example Sentence: The product was axed a mere five weeks after it was launched.
 

AMORTISATION əˌmɔːtaɪˈzeɪʃən

Noun

  • the repayment of debt in small regular amounts.
Example Sentence: Company earnings before interest, tax and amortisation grew by 10%.
 

BAD DEBT bæd dɛt

Noun

  • money that is owed but unlikely to be paid back.
Example Sentence: The bank's losses were caused by bad debt.
 

ASSIGN əˈsaɪn

Verb

  • to give a particular job or task to somebody.
Example Sentence: The job of finding more seats for the event was assigned to Paul.
 

AGEISM eɪdʒɪzəm

Noun

  • to treat somebody unfairly because of their age.
Example Sentence: She claims that she was refused the job because of ageism.
 

CLINCH klɪntʃ

Verb

  • to successfully close a difficult business deal.
Example Sentence: After 5 hours of negotiating, they finally clinched a deal.
 

CLARIFY klærəˌfaɪ

Verb

  • to make something clear.
Example Sentence: Can we please clarify who will be responsible for the project?
 

BRAND AWARENESS brænd əˈwɛərnɛs

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 

ALLOCATE æləˌkeɪt

Verb

  • to specify where something (especially resources) will go.
Example Sentence: They have allocated $50 million for research and development.
 

AFTER-SALES SERVICE  

Noun

  • service that is provided after something has been sold.
Example Sentence: The company was praised for its excellent after-sales service.
 

UNIQUE SELLING POINT  

Noun

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

INNOVATE ˈɪnəˌveɪt

Verb

  • to create, develop or design new technology or products.
Example Sentence: The mobile phone industry constantly needs to innovate.
 
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