There are two kinds of introductions: self-introductions and three-party introductions.

When do you introduce yourself? When you recognize someone and he or she doesn't recognize you, whenever you're seated next to someone you don't know, when the introducer doesn't remember your name and when you're the friend of a friend. Extend your hand, offer your first and last names and share something about yourself or the event you're attending.

Tip: In a self-introduction, never give yourself a title such as Mr., Ms., Dr., etc.

In a three-person introduction, your role is to introduce two people to each other. In a business or business/social situation, one must consider the rank of the people involved in order to show respect. Simply say first the name of the person who should be shown the greatest respect. And remember, gender (whether someone is male or female) doesn't count in the business world; protocol is based upon rank. Senior employees outrank junior employees, and customers or clients outrank every employee (even the CEO).

Begin with the superior's name, add the introduction phrase, say the other person's name and add some information about the second person. Then reverse the introduction by saying the second's name, followed by the introduction phrase and the superior's name and information. When a three-party introduction is done correctly, the two people being introduced should be able to start some small talk based upon what you shared about each of them. Introductions should match, so if you know the first and last names of both people, say both. If you know only the first name of one person, say only the first names of both.

Examples:

"Mr. Brown, I'd like to introduce Ms. Ann Smith, who started yesterday in the Accounts Department. Ann, this is Douglas Brown, our CEO."

(Ann would be wise to call the CEO "Mr. Brown" right away and not assume she may call him by his first name. Always use the last names of superiors and clients until you are invited to do otherwise.)

"Pete, I'd like to introduce to you Doug Brown, our CEO. Doug, I'd like you to meet Pete Johnson, who's considering our firm for his ad campaign."

Tip: Don't say "I'd like to introduce you to..", but rather "I'd like to introduce to you"

Tip: Always stand for an introduction.

To succeed in business, you need good social skills. Knowing how to shake hands and handle introductions can give you an advantage over your competition!