Introduction

When you call a customer on the telephone to makes a sales pitch, you are essentially cold calling, and the customer is not likely to know what your call is about until you explain why you are calling. It is important to explain and ask for the customer’s permission to continue with your pitch, but also to present the information in such a way that the customer agrees to hear you out. In this podcast lesson, we will look at a few ways to present your sales pitch in a manner that will help you to keep the customer’s attention and get a positive response.

Remember that the key to a successful sales pitch is to be persuasive in a way that does not sound aggressive. To do this, you should ensure that your tone is pleasant and conversational, but also informative. Asking relevant questions and paying attention to what the customer says can help you while making your sales pitch.

Situation

You’re now going to listen to a dialogue between Michael, a customer service executive at an electronics store, and Sarah, a customer who has purchased a computer from the store. Michael is calling Sarah to pitch a new offer for an extended warranty on her purchase.

 
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