Headings help separate text into manageable segments. They also help readers find what they need quickly. Take the opportunity to highlight key points in the heading. Don’t just use general, one-word headings. To show you’re thinking about a reader, ask the questions a reader would ask:
POOR
| Fees |
GOOD
| What fees must I pay? |
POOR
| Records |
GOOD
| What records must I keep? |
POOR
| License |
GOOD
| Do I need a license? |
POOR
| Application |
GOOD
| How will the agency handle my application? |