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Business Word/Phrase of the Day

word-phrase-descEvery day we publish a business word or phrase together with audio pronunciation, phonetics, definition and example sentences. This is a great way to improve your workplace vocabulary as well as your pronunciation. To receive 'Business Word/Phrase of the Day' by email, just subscribe to our newsletter from the link above. 

ENDORSE ɛnˈdɔrs

Verb

  • (of famous people) to publically say that you think a product is good.
Example Sentence: The boxer endorses the energy drink in their latest commercial.
 

END USER ɛnd yuzər

Noun

  • the person who uses a product or service.
Example Sentence: We need more feedback from end users.
 

DISMISS dɪsˈmɪs

Verb

  • to end somebody's term of employment because they did something bad (syn: sack, fire)
Example Sentence: He was dismissed for being rude to a customer.
 

COUPON kupɒn

Noun

  • part of a printed advert that can be used to buy or get a product.
Example Sentence: Collect the coupons from our magazine to get a 20% discount!
 

COMPETITIVE kəmˈpɛtɪtɪv

Adjective

  • offering a price or service that is as good or better than other companies.
Example Sentence: They are offering the new computer at a very competitive price.
 

COLD-CALL koʊld kɔl

Noun

  • to call somebody to try to sell something without permission or warning.
Example Sentence: I hate it when people cold-call to sell me things.
 

CLINCH klɪntʃ

Verb

  • to successfully close a difficult business deal.
Example Sentence: After 5 hours of negotiating, they finally clinched a deal.
 

CLARIFY klærəˌfaɪ

Verb

  • to make something clear.
Example Sentence: Can we please clarify who will be responsible for the project?
 

BRAND AWARENESS brænd əˈwɛərnɪs

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 

WORD-OF-MOUTH  

Noun

  • when information spreads through conversation.
Example Sentence: The shop's success is entirely down to word-of-mouth.
 

WELL-ESTABLISHED wɛlɪˈstæblɪʃt

Adjective

  • having existed for a long time & having many clients.
Example Sentence: They are a well-established firm of lawyers.
 

VOUCHER vaʊtʃər

Noun

  • a paper which can be exchanged for something up to a certain value.
Example Sentence: My aunty always gives me book vouchers at Christmas.
 

VOLATILE vɒlətl

Adjective

  • unstable; changing quickly, especially of markets.
Example Sentence: Oil markets are volatile because of the war.
 

UNIQUE SELLING POINT  

Phrase

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

UNDERVALUED ʌndərˈvælyu

Verb

  • not appreciated/priced as much as something should be.
Example Sentence: She feels that her work is undervalued by her new boss.
 
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