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商業會話

LOSS LEADER lɔs lidər

14 Oct 2023

Noun

  • a product that is sold at a very low price to attract customers.
Example Sentence: Supermarkets often use milk as a loss leader.
 

ENDORSE ɛnˈdɔrs

05 Oct 2023

Verb

  • (of famous people) to publically say that you think a product is good.
Example Sentence: The boxer endorses the energy drink in their latest commercial.
 

COUPON kupɒn

02 Oct 2023

Noun

  • part of a printed advert that can be used to buy or get a product.
Example Sentence: Collect the coupons from our magazine to get a 20% discount!
 

COMPETITIVE kəmˈpɛtɪtɪv

01 Oct 2023

Adjective

  • offering a price or service that is as good or better than other companies.
Example Sentence: They are offering the new computer at a very competitive price.
 

COLD-CALL koʊld kɔl

30 Sep 2023

Noun

  • to call somebody to try to sell something without permission or warning.
Example Sentence: I hate it when people cold-call to sell me things.
 

CLINCH klɪntʃ

29 Sep 2023

Verb

  • to successfully close a difficult business deal.
Example Sentence: After 5 hours of negotiating, they finally clinched a deal.
 

BRAND AWARENESS brænd əˈwɛərnɪs

27 Sep 2023

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 

售后服务
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25 Sep 2023

名词

  • 事后提供的服务已经卖出。
例句： 该公司被称赞了其出色的售后服务。
 

VOUCHER vaʊtʃər

22 Sep 2023

Noun

  • a paper which can be exchanged for something up to a certain value.
Example Sentence: My aunty always gives me book vouchers at Christmas.
 

UNIQUE SELLING POINT  

20 Sep 2023

Phrase

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

TEASER CAMPAIGN tizər kæmˈpeɪn

15 Sep 2023

Phrase

  • an advertising campaign that attracts the attention of people.
Example Sentence: The teaser campaign was run 3 months before product was launched.
 

TACTIC tæktɪk

12 Sep 2023

Noun

  • strategy; a plan of how to achieve something.
Example Sentence: The tactic worked and they managed to seal a deal.
 

SPONSOR spɒnsər

09 Sep 2023

Verb

  • to pay money towards something in exchange for advertising space.
Example Sentence: They sponsored the Olympic Games in Sydney.
 

SOLE soʊl

08 Sep 2023

Adjective

  • alone; being the only one.
Example Sentence: They are the sole distributor of the luxury car.
 

SLOGAN sloʊgən

05 Sep 2023

Noun

  • A phrase which a company creates to accompany a product.
Example Sentence: Which product had the slogan, 'You can't beat the feeling?'.
 
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