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Business Word/Phrase of the Day

word-phrase-descEvery day we publish a business word or phrase together with audio pronunciation, phonetics, definition and example sentences. This is a great way to improve your workplace vocabulary as well as your pronunciation. To receive 'Business Word/Phrase of the Day' by email, just subscribe to our newsletter from the link above. 

UNDERPERFORM ʌndərpərˈfɔrm

Verb

  • not doing as well as it should.
Example Sentence: The new mobile phone is underperforming on the Asian market.
 

TRANSPARENT trænsˈpɛərənt

Adjective

  • clear and open for all to see.
Example Sentence: People want the government to have more transparent processes.
 

TERMINATE tɜrməˌneɪt

Verb

  • to stop something before the end, especially a contract.
Example Sentence: They want to terminate the contract after doing 10 years of business.
 

TEASER CAMPAIGN tizər kæmˈpeɪn

Phrase

  • an advertising campaign that attracts the attention of people.
Example Sentence: The teaser campaign was run 3 months before product was launched.
 

TARIFF tærɪf

Noun

  • a tax on imports when they enter a country.
Example Sentence: They set high tariffs to protect their domestic car industry.
 

TALK SHOP tɔk ʃɒp

Phrase

  • to talk about your job in a boring way.
Example Sentence: I'm not going to the office party. Everyone will just talk shop!
 

TACTIC tæktɪk

Noun

  • strategy; a plan of how to achieve something.
Example Sentence: The tactic worked and they managed to seal a deal.
 

协同
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sɪnərdʒi

名词

  • 通过结合两个或更多的东西，增加的结果。
例句： 共同努力，我们创建了一个协同作用 ，我们不能这样做单独。
 

STAFF TURNOVER stæf tɜrnˌoʊvər

Noun

  • the rate with which employees leave and join a company.
Example Sentence: Morale is very low and so staff turnover is quite high.
 

SPONSOR spɒnsər

Verb

  • to pay money towards something in exchange for advertising space.
Example Sentence: They sponsored the Olympic Games in Sydney.
 

SOLE soʊl

Adjective

  • alone; being the only one.
Example Sentence: They are the sole distributor of the luxury car.
 

SLUGGISH slʌgɪʃ

Adjective

  • slow.
Example Sentence: Overall growth remains sluggish, held back by rising inflation.
 

与
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动词短语

  • 有良好的合作关系。
例句： 我不明白她 。 她是一个非常漂亮的女人。
 

SLOGAN sloʊgən

Noun

  • A phrase which a company creates to accompany a product.
Example Sentence: Which product had the slogan, 'You can't beat the feeling?'.
 

ROYALTY rɔɪəlti

Noun

  • money paid to somebody (esp. a writer/musician) when their work is used.
Example Sentence: He receives royalties every time the advert appears on TV.
 
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