Business Word/Phrase of the Day

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VOLATILE vɒlətl

30 Mar 2017

Adjective

  • unstable; changing quickly, especially of markets.
Example Sentence: Oil markets are volatile because of the war.
 

UNIQUE SELLING POINT  

29 Mar 2017

Phrase

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

UNDERVALUED ʌndərˈvælyu

28 Mar 2017

Verb

  • not appreciated/priced as much as something should be.
Example Sentence: She feels that her work is undervalued by her new boss.
 

UNDERPERFORM ʌndərpərˈfɔrm

27 Mar 2017

Verb

  • not doing as well as it should.
Example Sentence: The new mobile phone is underperforming on the Asian market.
 

TRANSPARENT trænsˈpɛərənt

26 Mar 2017

Adjective

  • clear and open for all to see.
Example Sentence: People want the government to have more transparent processes.
 

TERMINATE tɜrməˌneɪt

25 Mar 2017

Verb

  • to stop something before the end, especially a contract.
Example Sentence: They want to terminate the contract after doing 10 years of business.
 

TEASER CAMPAIGN tizər kæmˈpeɪn

24 Mar 2017

Phrase

  • an advertising campaign that attracts the attention of people.
Example Sentence: The teaser campaign was run 3 months before product was launched.
 

TARIFF tærɪf

23 Mar 2017

Noun

  • a tax on imports when they enter a country.
Example Sentence: They set high tariffs to protect their domestic car industry.
 

TALK SHOP tɔk ʃɒp

22 Mar 2017

Phrase

  • to talk about your job in a boring way.
Example Sentence: I'm not going to the office party. Everyone will just talk shop!
 

TACTIC tæktɪk

21 Mar 2017

Noun

  • strategy; a plan of how to achieve something.
Example Sentence: The tactic worked and they managed to seal a deal.
 

SYNERGY sɪnərdʒi

20 Mar 2017

Noun

  • the increased result by combining two or more things.
Example Sentence: Working together we create a synergy that we couldn't do alone.
 

STAFF TURNOVER stæf tɜrnˌoʊvər

19 Mar 2017

Noun

  • the rate with which employees leave and join a company.
Example Sentence: Morale is very low and so staff turnover is quite high.
 

SPONSOR spɒnsər

18 Mar 2017

Verb

  • to pay money towards something in exchange for advertising space.
Example Sentence: They sponsored the Olympic Games in Sydney.
 

SOLE soʊl

17 Mar 2017

Adjective

  • alone; being the only one.
Example Sentence: They are the sole distributor of the luxury car.
 

SLUGGISH slʌgɪʃ

16 Mar 2017

Adjective

  • slow.
Example Sentence: Overall growth remains sluggish, held back by rising inflation.
 
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