Business Word/Phrase of the Day

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MARKETING MIX mɑrkɪtɪŋ mɪks


20 October 2014

Noun

  • the combination of marketing strategies a company uses.
Example Sentence: It's important to get the right marketing mix.
 

MARKET NICHE mɑrkɪt nɪtʃ


19 October 2014

Noun

  • a small but profitable segment of market.
Example Sentence: They found a market niche providing special chairs for elderly people.
 

MAKE SENSE meɪk sɛns


18 October 2014

Phrase

  • to be logical, having considered all the facts.
Example Sentence: I think it makes sense for us to buy a new printer.
 

MAKE GAINS meɪk geɪns


17 October 2014

Phrase

  • to achieve a stronger position or get positive results (especially business)
Example Sentence: He's confident that the company will make gains in the near future.
 

MAKE A COMPLAINT  


16 October 2014

Phrase

  • to tell somebody that you are unhappy with their product or service.
Example Sentence: Can I speak to the manager? I want to make a complaint.
 

LOYALTY lɔɪəlti


15 October 2014

Noun

  • a person/groups' willingness to stay with one particular product.
Example Sentence: Customer loyalty can be improved by using a card scheme.
 

IMAGE ɪmɪdʒ


14 October 2014

Noun

  • how something is seen and understood by others.
Example Sentence: The company gained a bad image following the scandal.
 

GO ON STRIKE  


13 October 2014

Phrase

  • collectively stop working because of poor conditions or pay.
Example Sentence: The teachers are going to go on strike to protest about low salaries.
 

FUNDAMENTAL fʌndəˈmɛntl


12 October 2014

Adjective

  • relating to essential structures, facts, or functions.
Example Sentence: They are considering fundamental changes to the education system.
 

FREIGHT freɪt


11 October 2014

Noun

  • commercial goods that are being transported long distance.
Example Sentence: The goods arrive by ship and then continue by freight train.
 

FRANCHISE SOMETHING fræntʃaɪz


10 October 2014

Verb

  • to give somebody the exclusive right to sell your product in an area.
Example Sentence: They franchised the technology to a firm in China.
 

FLOOD A MARKET  


09 October 2014

Phrase

  • to introduce a new product on the market in a very large quantity.
Example Sentence: They have flooded the market with merchandise for the film.
 

EXPAND ɪkˈspænd


08 October 2014

Verb

  • to become larger in size or number.
Example Sentence: The company is going to expand to China and Japan.
 

ENDORSEMENT ɛnˈdɔrsmənt


07 October 2014

Noun

  • a form of advertising that involves a famous person to promote a product.
Example Sentence: The athlete's endorsement helped boost sales of the product.
 

DUMPING dʌmpɪn


06 October 2014

Verb

  • when goods are sold abroad for a much cheaper price.
Example Sentence: Dumping enables companies to offload unwanted stock.
 
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