punctuationWhen extra emphasis or a degree of formality is desired, a colon can be used to introduce a word, a phrase, or a clause.

There is one thing he wanted: the manager’s job. One factor cannot be ignored: the bottom line.


There was only one question left to answer: who had sent her the first warning?


Don’t overlook the most important rule: never argue with the boss.


A colon is frequently used after an introductory statement that clearly indicates that something – a list or an enumeration, for example – is to follow.

The case contains the following materials: cotton, wool, nylon and silk.


And:

There were a number of unexpected problems:
  • the orders didn’t go out on time;
  • there was a breakdown in communication with   the branch offices; and


And:

Look for the following features in a new car: a large motor, an automatic transmission, and an electric clock.


And:

The general manager called the meeting for two reasons:

  1. To specifically identify the problem
  2. To determine a feasible resolution to the problem.


A colon can also be used to indicate that the writer wants to illustrate something or explain in more detail.

The countries are quite different: China has a controlled economy while Japan has a free market economy.
 
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