Business Word/Phrase of the Day

word-phrase-descEvery day we publish a business word or phrase together with audio pronunciation, phonetics, definition and example sentences. To receive 'Business Word/Phrase of the Day' by email, just subscribe to our newsletter. You can choose whether to receive notifications daily, weekly or monthly. Simply click on the link on the right to subscribe. It's free!

Notice: Undefined offset: 1 in /home/wete2015/www/emagazine/templates/wet/html/com_content/category/blog_item.php on line 40

09 May 2019


  • Service, der nach etwas vorgesehen ist, wurde verkauft.
Beispielsatz: Das Unternehmen wurde für seine hervorragenden After-Sales-Service gelobt.


08 May 2019


  • when information spreads through conversation.
Example Sentence: The shop's success is entirely down to word-of-mouth.

WELL-ESTABLISHED wɛlɪˈstæblɪʃt

07 May 2019


  • having existed for a long time & having many clients.
Example Sentence: They are a well-established firm of lawyers.

VOUCHER vaʊtʃər

06 May 2019


  • a paper which can be exchanged for something up to a certain value.
Example Sentence: My aunty always gives me book vouchers at Christmas.


05 May 2019


  • unstable; changing quickly, especially of markets.
Example Sentence: Oil markets are volatile because of the war.

Unique Selling Point
Notice: Undefined offset: 1 in /home/wete2015/www/emagazine/templates/wet/html/com_content/category/blog_item.php on line 40

04 May 2019


  • Ein Merkmal eines Produktes, das es anders als der Rest macht.
Beispielsatz: Es ist Unique Selling Point ist, dass es wasserdicht ist, anders als die anderen.

UNDERVALUED ʌndərˈvælyu

03 May 2019


  • not appreciated/priced as much as something should be.
Example Sentence: She feels that her work is undervalued by her new boss.

UNDERPERFORM ʌndərpərˈfɔrm

02 May 2019


  • not doing as well as it should.
Example Sentence: The new mobile phone is underperforming on the Asian market.

TRANSPARENT trænsˈpɛərənt

01 May 2019


  • clear and open for all to see.
Example Sentence: People want the government to have more transparent processes.

TERMINATE tɜrməˌneɪt

30 Apr 2019


  • to stop something before the end, especially a contract.
Example Sentence: They want to terminate the contract after doing 10 years of business.

TEASER CAMPAIGN tizər kæmˈpeɪn

29 Apr 2019


  • an advertising campaign that attracts the attention of people.
Example Sentence: The teaser campaign was run 3 months before product was launched.

TARIFF tærɪf

28 Apr 2019


  • a tax on imports when they enter a country.
Example Sentence: They set high tariffs to protect their domestic car industry.

TALK SHOP tɔk ʃɒp

27 Apr 2019


  • to talk about your job in a boring way.
Example Sentence: I'm not going to the office party. Everyone will just talk shop!

TACTIC tæktɪk

26 Apr 2019


  • strategy; a plan of how to achieve something.
Example Sentence: The tactic worked and they managed to seal a deal.

Notice: Undefined offset: 1 in /home/wete2015/www/emagazine/templates/wet/html/com_content/category/blog_item.php on line 40

25 Apr 2019



  • das Ergebnis gesteigert durch die Kombination von zwei oder mehr Dinge.
Beispielsatz: Gemeinsam schaffen wir eine Synergie, dass wir nicht allein tun konnte.