International business suffers from a serious overuse and incorrect use of capital (uppercase) letters. Here are examples of incorrect capitalization.

incorrect Be sure to visit our Web Site.
incorrect All the Company Employees are to attend the meeting.
incorrect We are the largest Province in the country.
incorrect Our Bookkeeper paid the invoice.
incorrect She went to University in Japan.

Here are some guidelines for the use of capital letters:

Names of People

Ms Jennifer Karen Montgomery
Mrs Lisa Veronica Mallory
Mr Ming-Wa Nguyen

Family Title as Part of the Name

I wonder where Aunt Susan is. ("Aunt" is used as part of her name.)
I wonder where your aunt is. ("aunt" is NOT used as part of her name.)

Family Title Instead of the Name

I wonder why Mother is late today. ("Mother" is used as her name.)
I wonder why your mother is late today. ("mother" is NOT used as her name.)

Days of the Week

Monday, Wednesday, Saturday

Months of the Year

April, September, December

Holidays

Valentine's Day, Christmas, Chinese New Year, Divali, Tet

Note: the names of the seasons are NOT capitalized.

tick1 My favourite season is autumn.
incorrect My favourite season is Autumn.

Cities

Hong Kong, Shanghai, Beijing, Tokyo, London, Paris

States / Provinces

Florida, California, Guangdong, Shenzhen

Buildings, Parks, Zoos

I visited the San Francisco Zoo on my vacation. ("Zoo" is used as part of the name.)
I visited the zoo on my vacation. ("zoo" is NOT used as part of the name.)

Languages, Countries, Nationalities

Spanish, English, Chinese
South Korea, the United States
German, French, Japanese

CAPITALIZED: We went to South Korea on vacation. ("South" is used as part of the name.)
LOWER CASE: We drove south on Harbour Drive. ("south" is NOT used as part of the name.)

Job Titles and Company Departments

Chief Executive Officer
Sales Manager
Administrative Assistant
the Accounts Department
the Research and Development Department

 

 
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