salesCompanies must sell their products or services to survive, and large companies can often spend hundreds of millions of dollars each year considering how to do this. From traditional forms of advertising like TV commercials and magazine ads, to more modern types of marketing like viral marketing, companies realize that finding customers is the most important thing they must do to achieve success. Sales and marketing, then, is one of the cornerstones of modern-day business and its vocabulary is some of the most commonly used in business.

Now read the two dialogues and one news report below, focusing on the highlighted words and phrases. If you single-click the words and phrases highlighted, a pop-up box will give you the meanings and further examples of usage. After reading the texts, try the practice exercises to test your understanding of the vocabulary.