Yorders1our business documents, including letters, memos, and emails, will be more successful if you focus on positive wording rather than negative, simply because most people respond better to positive ideas than negative ones. Words that affect your reader positively are likely to produce the response you would like. A positive focus will persuade the reader and create goodwill. In contrast, negative words may create resistance and other unwanted reactions.

You should therefore be careful to avoid words with negative feelings. These words either deny – for example, no, do not, refuse, and stop – or convey unhappy or unpleasant associations – for example, unfortunately, unable to, cannot, mistake, problem, error, damage, loss, and failure.

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