Imagine you have just entered an elevator. As the doors start to close, a man enters and smiles briefly. A moment later, he starts to chat and asks what you do. The response you give is called an “elevator speech.” As the name suggests, the speech must be short enough to provide essential details before the door opens again and the man gets off on his floor.

There are certain things all elevator speeches have. You must tell your name. You must also give the name of your company. And then, you must tell why your company is different from or better than other companies out there. You could tell, for example, a unique approach you take. Or, you could explain the types of problems you solve. You could even tell a story that shows a successful result you had with a given client.

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