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Sales and Marketing

RUN AN AD  

18 Feb 2023

Phrase

  • to place/put an advertisement in a publication.
Example Sentence: The government decided to run an ad to tell the public about the new gas tax.
 

PREFERRED CUSTOMER prɪˈfɜrd kʌstəmər

09 Feb 2023

Phrase

  • a customer who does much business with you.
Example Sentence: The man is a preferred customer and he always receives his products soon after he orders them.
 

PLUG A PRODUCT  

08 Feb 2023

Phrase

  • to promote a product.
Example Sentence: The soccer star makes a lot of money when he agrees to plug a product.
 

OUT OF STOCK  

02 Feb 2023

Phrase

  • not available for immediate sale.
Example Sentence: The toys are out of stock and we will have to wait several weeks before they are available.
 

ON THE BLOCK  

01 Feb 2023

Phrase

  • to be for sale, to go on sale.
Example Sentence: After we bought the company we began to put some of the equipment on the block.
 

KNOCK DOWN THE PRICE OF (SOMETHING)  

16 Jan 2023

Phrase

  • to lower the price of something.
Example Sentence: I bargained hard so that I could knock down the price of the stereo.
 

LINE OF PRODUCTS  

15 Jan 2023

Phrase

  • a group/category of products that are similar to each other.
Example Sentence: Our company will introduce a new line of products in the autumn.
 

MAKE A COLD CALL  

07 Jan 2023

Phrase

  • to visit or telephone a potential but unknown customer.
Example Sentence: When he first started to work at his company the salesman was asked to make a cold call.
 

LAND AN ACCOUNT  

03 Jan 2023

Phrase

  • to acquire an account.
Example Sentence: The salesman landed a large account on his first day of work.
 

JACK UP THE PRICE OF (SOMETHING)  

02 Jan 2023

Phrase

  • to make a price higher.
Example Sentence: The steel company decided to jack up the price of steel at the beginning of the year.
 

A HARD SELL  

13 Dec 2022

Phrase

  • a way of selling something that is very aggressive.
Example Sentence: The car salesman gave us a hard sell so we went to another car dealer.
 

BOTTOM LINE bɒtəm laɪn

25 Nov 2022

Phrasal Verb

  • the total, the final figure on a balance sheet.
Example Sentence: After we examined the bottom line of the company we decided not to invest in it.
 

BOTTOM OUT bɒtəm aʊt

24 Nov 2022

Phrasal Vetb

  • to reach the lowest or worst point.
Example Sentence: The value of the stock has begun to bottom out and it should soon begin to rise again.
 

A GLUTTED MARKET glʌtɪd mɑrkɪt

08 Nov 2022

Noun

  • overfull; a market that is full of a certain product or service.
Example Sentence: They went bankrupt when the used tyre market of the country became glutted by cheap imported tyres.
 

BRAND AWARENESS brænd əˈwɛərnɛs

28 Oct 2022

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 
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