BEP 28: Structuring a Business Presentation

The introduction to a presentation is a very important - perhaps the most important part of the presentation. This is the first impression that your audience have of you. You should concentrate on getting your introduction right. You should use the introduction to:

  • welcome your audience
  • introduce your subject
  • outline the structure of your presentation, and
  • give instructions about questions

Let’s now look at some useful language you could use for the four parts of an introduction.

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