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Business Word/Phrase of the Day

word-phrase-descEvery day we publish a business word or phrase together with audio pronunciation, phonetics, definition and example sentences. This is a great way to improve your workplace vocabulary as well as your pronunciation. To receive 'Business Word/Phrase of the Day' by email, just subscribe to our newsletter from the link above. 

SUBLIMINAL sʌbˈlɪmənl

28 Oct 2023

Adjective

  • in a way that cannot be noticed by the viewer.
Example Sentence: They are accused of using subliminal advertising to sell products to children.
 

STIFF stɪf

27 Oct 2023

Adjective

  • strong and difficult to beat.
Example Sentence: They need to reduce costs in the face of stiff competition.
 

SLASH slæʃ

26 Oct 2023

Verb

  • greatly reduce in price or number.
Example Sentence: Prices have been slashed in the summer sales.
 

SCARCE skɛərs

25 Oct 2023

Adjective

  • not enough of something available, especially a resource.
Example Sentence: Water is scarce in some regions of Africa.
 

SALES PITCH seɪlz pɪtʃ

24 Oct 2023

Noun

  • what a salesman says when trying to sell something.
Example Sentence: His sales pitch was very convincing.
 

POLICY pɒləsi

23 Oct 2023

Noun

  • a plan of what to do in certain situations; a set of ideas.
Example Sentence: The company has a clear policy on dealing with bullying.
 

PLANT plænt

22 Oct 2023

Noun

  • a factory or place where something is produced, including energy.
Example Sentence: They announced that the plant would be closed down in 6 months.
 

PHASE feɪz

21 Oct 2023

Noun

  • a defined stage or part of a process.
Example Sentence: The next phase of the project will involve building a prototype.
 

PERFORMANCE pərˈfɔrməns

20 Oct 2023

Noun

  • how well somebody/something does something.
Example Sentence: The company's performance has improved in recent months.
 

MIDDLEMAN mɪdlˌmæn

19 Oct 2023

Noun

  • somebody who acts between two people/groups in business.
Example Sentence: Let's cut out the middleman and work directly with each other.
 

MEET DEMAND mit dɪˈmænd

18 Oct 2023

Phrase

  • manage to supply enough of something.
Example Sentence: The company is struggling to meet the sudden demand.
 

MARK-UP mɑrk ʌp

17 Oct 2023

Noun

  • an increase in the price of something.
Example Sentence: There is a mark-up of 40% on these foreign imports.
 

MAIL ORDER meɪl ɔrdər

16 Oct 2023

Noun

  • the sale of products that are delivered by post.
Example Sentence: She bought the skirt by mail order but it was never delivered.
 

LUCRATIVE lukrətɪv

15 Oct 2023

Adjective

  • making a lot of money.
Example Sentence: He has signed a lucrative deal with a new record label.
 

LOSS LEADER lɔs lidər

14 Oct 2023

Noun

  • a product that is sold at a very low price to attract customers.
Example Sentence: Supermarkets often use milk as a loss leader.
 
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